In eight short years, Springfield had a business boom, and this is especially true of those specific to fashion. In the 1872 city directory, there are six-four map-able fashion businesses, in 1880 it doubled to one hundred and twenty-eight. Not only were their more choices for Springfield residents but there were more specified businesses, shoe makers and sellers, fur dealers, watch makers, as well as clothiers like Bressmer and Herndon. By mapping and analyzing these establishments, we create a physical representation of the growth of the city itself but also the purchasing power and need to conform to fashion standards. It was no longer enough to use fashion plates to inspire clothing, but one had to get as close to the trends as their finances and class could allow. Shop owners were aware of this shift in buying practice and placed great emphasis on advertising, sales, and promoting their wares as the key to the accomplished wardrobe.