There is no way to know the population of the city and county in 1915 but based on the census information for that decade, the large jump in population began to stabilize after 1910 which is evident in the number of fashion businesses. In the 1904 city directory there are 220 locations while ten years later there is only an increase of forty businesses. A noticeable change from the earlier map to the one below is the west and east spread of in-home dressmakers as entrepreneurs situate themselves farther away from the town square. The advertisements of this time represent an important time in American consumerist history. Not only are people utilizing newspaper, periodical, and mail-order services, but fashion advertisement and marketing becomes an art form. Large department stores start utilizing more photography and drawing in their ads and the general stores of the 1870s become the multiple location high rise stores like the John Bressmer Co. shown below.